SENIOR LEADERSHIP TEAM

MEET THE TEAM

Nason Higinbotham

Vice President, Stores – BC, Manitoba and Ontario

Career Summary

Nason joined Fountain Tire in 2014, building upon leadership roles with Vancouver-based independent automotive service providers and national tire retailers. He served as Area Sales Manager of Tire Country, Fountain Tire’s wholesale arm, before moving to Sales Manager positions overseeing B.C. and later Ontario. Nason transitioned to Fountain Tire’s store operations team in 2020, focusing on the Lower Mainland and moving the brand into new, surrounding markets, including the launch of TireMobile, the company’s first consumer mobile tire service. He was promoted to GM, BC and Yukon Stores in 2022. In addition to growing the Fountain Tire business in the regions of BC, Manitoba and Ontario, Nason works closely with various stakeholders on the continued development and growth of Fountain Tire’s mechanical services program.

 

With Fountain Tire Since

2014

 

Community Involvement

Nason is a member of the Young Professionals in the Auto Care Sector Community of the Automotive Industries Association of Canada (AIA Canada). He is also a member of the BCIT Automotive Program Advisory Committee.